Transparency

Supplements with nothing hidden.

Three rules govern every pack in the range. They are design decisions, not marketing positions — a competitor would have to change their supply chain to copy them.

01
The formula is the front.
Every active and its dose is legible on the front panel, at 7pt or larger, across at least 30% of the panel area. When a formula will not fit, the pack grows — the type never shrinks below the floor. Daily Multi’s carton is 10 mm wider than the rest of the range for exactly this reason.
02
Batch results, not brand claims.
Every pack carries a QR that resolves to the third-party certificate of analysis for that specific batch — not a representative sample, not a typical value. Identity, potency, heavy metals and microbiology, tested by a laboratory we do not own.
03
Nothing unsourced.
Each active names its country of origin on the pack. If a claim cannot be cited on the batch certificate, it is not printed. There are no proprietary blends in the range, and there never will be.

Batch lab results

Shop all twenty →
ProductBatchManufacturedCertificate
FocusNU-FOCUS-2026-0223 Aug 2026Certificate of analysis
ProteinNU-PROTEI-2026-0222 Aug 2026Certificate of analysis
RecoverNU-RECOVE-2026-0221 Aug 2026Certificate of analysis
Daily MultiNU-DAILYM-2026-0220 Aug 2026Pending
ImmunityNU-IMMUNI-2026-0216 Aug 2026Certificate of analysis
Omega-3NU-OMEGA3-2026-0215 Aug 2026Certificate of analysis
Joint+CollagenNU-JOINT-2026-0215 Aug 2026Certificate of analysis
B-ComplexNU-BCOMPL-2026-0214 Aug 2026Certificate of analysis
PrenatalNU-PRENAT-2026-0211 Aug 2026Pending
MagnesiumNU-MAGNES-2026-0210 Aug 2026Certificate of analysis
Vitamin CNU-VITC-2026-029 Aug 2026Pending
SleepNU-SLEEP-2026-026 Aug 2026Pending

Certificates are issued per batch by an accredited third-party laboratory. The QR on the pack in your hand resolves to the certificate for that batch, not to this list.